Three shoots
Each artist records at an assigned partner venue. The place becomes part of the story.
Make the featureFirst season · three founding partner spotsCebu · Live finale target: 150–200
VIBE
CITY!
Find your next feeling.
Local artists. Places with a pulse. Nights that bring everyone together. Vibe City is a living soundtrack to Cebu—and a partnership platform that gives local businesses a fresh story to share, original content to keep and a trackable reason for people to visit.
01ARTIST ONEYour restobar
02ARTIST TWOYour café
03ARTIST THREEYour resort
The partnershipONE
ONE
SEASON.
THREE
STAGES.
One artist. One local business. One clear offer. Then all three meet on the same live stage.
01 — THE VIBE CITY FORMAT
Six songs
Release a new original track each week through a six-week campaign.
Build anticipation18 assets
Performance clips, business features and behind-the-scenes content.
Content for keepsOne ticket page
Every release points fans to the shared, ticketed live finale.
One clear destinationThree offers
Each paid ticket unlocks one agreed offer at each participating business.
Bring them backReal results
Track referrals, attendance, offer use and qualifying spend.
Measure what mattersPartner places soughtYOUR PLACE.
YOUR PLACE.
YOUR KIND OF OFFER.
Shape a perk around your margins. Vibe City connects the artist feature to a trackable reason to visit.
First season · limited founding cohort
Help set the first-season standard.
We are building the first cohort around one restobar, one café and one resort. Founding partners can shape their own offer, collaborate on how their place is featured, and receive a campaign built around a local artist. Every offer is designed to be trackable. Season scope, dates and terms are agreed together.
Explore a partner spotRestobar
Reach dinner and evening guests with a capped dining perk or a minimum-spend offer for a table or group.
Think: group nights outCafé
Encourage daytime visits with a drink add-on, café credit or weekday discount above a spend threshold you choose.
Think: an extra reason to drop inResort
Show the staycation experience with a limited dining, activity or stay benefit. You set dates and booking terms.
Think: a Cebu escape3Business features
6Live clips
3BTS pieces
1Shared live finale
Proposed season scope is subject to budget and partner agreement. A separate venue hosts the finale.
From the Session Box TV channelLOCAL ARTISTS.
LOCAL ARTISTS.
IN THEIR ELEMENT.
A glimpse into the music, studio moments and live performances behind the Vibe City spirit.
Video snapshots from Session Box TV
VENUESARTISTSVIBESCEBUVENUESARTISTSVIBESCEBU
Campaign & commercial mechanicsONE RELEASE.
ONE RELEASE.
MANY ECHOES.
Each weekly drop can travel through overlapping circles: fans, nearby customers, event-goers, tourists, other musicians and deal chasers. Shared by artists, partners and attendees, those touchpoints can turn discovery into ticket interest, partner visits and future views.
The echo engine
SIX WEEKLY RELEASESOne drop. More than one doorway.
NEW RELEASESong
+ storyArtist · venue · partner
+ storyArtist · venue · partner
01Fans
02Local customers
03Event-goers
04Tourists
05Other musicians
06Deal chasers
A possible path from attention to action
01WatchSong · clip · feature
02ShareArtist · partner · guest
03Show upTicket · event · offer
04ConvertVisit · redeem · return
THE LONG TAIL
Every release creates another entry point. Strong clips can keep circulating after the finale—building repeat discovery, followers and future visits.
VIEWS · FOLLOWS · VISITSShare lift and virality are upside, never a promise. The campaign is designed to create more chances to be discovered and to track the conversions that happen.
12–30
tracked visits
per partner
tracked visits
per partner
Illustrative ticket-redemption sensitivity only: 150–200 guests at an 8–15% offer-redemption range. Not a forecast; viral lift and repeat visits are excluded.
| Redemption | 150 guests | 175 guests | 200 guests |
|---|---|---|---|
| 8% visits | 12 | 14 | 16 |
| Contribution | ₱2,700 | ₱3,150 | ₱3,600 |
| 15% visits | 23 | 26 | 30 |
| Contribution | ₱5,175 | ₱5,850 | ₱6,750 |
PHP 500 qualifying bill − PHP 75 discount − PHP 200 variable cost = PHP 225 contribution per redemption. Before tax, staffing and other costs. Rounded visits. Repeat visits excluded.
Season windowSIX WEEKS TO
SIX WEEKS TO
THE BIG NIGHT.
Confirm the partners, offers and finale venue before production. Then release one song each week and bring the artists together.
01
Three shoots
Confirm budget, permissions, partner offers and schedule. Record each artist and venue pairing.
02
Six-week campaign
Release one song each week alongside venue features, clips and agreed partner shares.
03
One ticket page
All artist campaigns point to the same finale and explain the three partner offers.
04
Partner visits
One valid paid ticket unlocks one agreed offer at each participating business, before or after the event.
05
Live finale + report
Three artists perform for a 150–200 attendance target. Measure referrals, reach, redemptions and bills.
The askTAKE YOUR
TAKE YOUR
PLACE IN THE MIX.
Be one of the first three local partners—a restobar, café or resort. Shape your offer and feature, then agree the season calendar and terms together.
Start a conversation
LET’S FIND A TIME.
Choose an open 30-minute Vibe City partner conversation. Your invite will include a Google Meet link. Calendly opens only when you choose a time.